Most documentaries – most films for that matter – have a difficult time seeing the light of day. Few crack the awareness of most audiences. Even big budget films with large scale theatrical releases and marketing budgets have a difficult time cracking the awareness of most people.
Little documentaries like So FLo FLoods have an exceedingly difficult time getting anywhere. Most try the film festival route and hope they have enough to catch the eye of a distributor, who if they decide to distribute a film basically control the film from that point onward.
TheoEco’s goal is to have 100,000 people in South Florida see the film by the end of 2020 through churches, museums, schools, theaters and community centers. Co-hosted events such as this one is a primary way we plan to do this. Obviously we need a lot of repeated screenings to all corners of South Florida - a role co-hosts can uniquely provide for their neighbors. They have screens and venues, which are often unused and could be put to good use! In off-peak hours; also offering fundraising opportunities and the chance to increase the flow of visitors and regulars alike.
Why are we going this route?
In surveys of our audiences 9 out of 10 would recommend the film to a friend and found the film both interesting and entertaining. Hopefully a good chunk of the 8-9 million that live down here will at least have the opportunity to see it over time. So ours is an organic – from the ground up – alternative distribution strategy. We are looking to screen the film for audiences small and large…repeatedly over the years. And if few ever see it north of Lake O, we can live with that. The film is for us So FLo folks.
So we are reaching out to co-hosts of all kinds – anywhere people can sit down and watch for an hour and a quarter – all over South Florida.
So Why Co-Host with The Ladies of St. Lukes and TheoEco?
We think that this film is best experienced with a group on as large as screen as possible. and the streaming of an event makes it all the more special an occasion. It makes it an event and creates a fundraising opportunity for our co-hosts, as well as us. Couldn’t we just put it online and let people stream it when they want. Sure, but where’s the fun in that?! Someday that will make sense, but right now few would likely watch. But put a fun and worthwhile happening around it and the odds increase greatly that people will come and bring their friends.
So we hope you will consider co-hosting our So FLo FLoods events. Here’s how it works:
We can help promote and market the film to aid in your fundraising and maximize the number that see the film.